Oliver Insights

ADGREEN 2025 Annual review

SampleHubSpotUser@hubspot.com (Oliver Agency) — Tue, 21 Apr 2026 23:00:00 GMT

UK, Wednesday 22nd April 2026 – OLIVER is celebrating a major milestone in sustainable production, having once again been named an AdGreen Top 5 Superuser.

The team has achieved Top 5 Superuser status for four consecutive years. It demonstrates the business’ ongoing commitment to building responsible AI operating models and systems for brands at scale; helping them achieve faster and safer marketing with governance, measurement and efficiency built-in from day one. The results were verified using AdGreen’s production emission calculator.

Why in-House agencies are the epicentre of GenAI innovation: Key takeaways from Campaign’s In-housing Summit

SampleHubSpotUser@hubspot.com (Oliver Agency) — Thu, 20 Nov 2025 00:00:00 GMT

As generative AI continues to reshape the marketing landscape, in-house agencies are emerging as the natural leaders in its implementation and innovation. By bringing AI inside, brands can better see, control and own their entire marketing ecosystem.

Building Marketing fit for the future

SampleHubSpotUser@hubspot.com (Oliver Agency) — Thu, 14 Aug 2025 23:00:00 GMT

Dive into an inspiring conversation with Amina Folarin, Campaign’s Visionary and CEO of the Year, and Morag Cuddeford-Jones, CIM, as they discuss leading with vision and impact.

Ready to lead the future of marketing in the AI era?

Looking to navigate change and foster innovation in your organisation? Discover strategies to confidently guide your team and build a culture of continuous learning with the insights shared by Amina Folarin, OLIVER UK Group CEO.

Marketing faces tectonic disruption, and only the brands that master AI as part of a new inside operating model will emerge as winners.

SampleHubSpotUser@hubspot.com (Oliver Agency) — Thu, 21 Nov 2024 00:00:00 GMT

The in-house agency model that once promised better brand alignment and cost efficiency is undergoing a revolutionary transformation. At Campaign’s recent In-Housing Summit Angela Tangas, Group CEO of OLIVER and CSO of The Brandtech Group, revealed how AI is enabling brands to evolve beyond traditional in-house structures into what she calls “creative operating systems”, integrated platforms that unite technology, talent and governance under one roof. With UK companies already investing an average of £16 million in AI initiatives and expecting ROI to more than double by 2027, the opportunity has never been greater. The brands that master this new inside model won’t just survive the AI disruption. They’ll own it.

OLIVER Shortlisted for Ad Net Zero Award by Campaign Magazine

SampleHubSpotUser@hubspot.com (Oliver Agency) — Wed, 20 Nov 2024 00:00:00 GMT

OLIVER, the world’s first and only company to exclusively design, build, and run in-house agencies for brands, is proud to announce that it has been shortlisted for the prestigious Ad Net Zero Award by Campaign magazine. The nomination recognises OLIVER’s commitment to sustainability and its industry-leading efforts to reduce carbon emissions across its operations.

In 2023, OLIVER achieved an impressive 27% reduction in global operational emissions in 2023 vs 2022, preventing 1,479.1 tonnes of CO2e from being emitted. This includes a 36% reduction in supply chain emissions and a 12% reduction in business travel emissions. This accomplishment highlights OLIVER’s successful integration of sustainability into its fast-growing global operations.

Sustainability at the Core

OLIVER’s ambitious net zero strategy is not a standalone initiative but an integral part of its core business plan. By embedding sustainability principles across all departments, the company has fostered a culture of responsibility and innovation. [Lucy Usher] from the UK Senior Leadership Team has ensured that sustainability is a company-wide priority, supported by Rebecca Owen, Sustainability Project Manager driving global operational transformation, and Aleksandra Vergunova, Global Sustainability Reporting Specialist leading on global sustainability reporting needs.

“We’ve worked hard to ensure that sustainability isn’t just a box-ticking exercise for us—it’s woven into the fabric of every decision we make,” said [Usher], Head of Sustainability at OLIVER. “Being shortlisted for this award is a testament to our team’s dedication to making a tangible, positive impact on the environment.”

Regular internal communications have increased awareness and participation in sustainability initiatives, with all employees familiar with Ad Net Zero, AdGreen, and ChangeTheBrief. OLIVER’s production teams are leading the way, with 770 employees trained in sustainable production through AdGreen, and over 200 carbon footprint reports generated across 46 brands in 2023.

Industry Leadership and Innovation

OLIVER has established itself as a sustainability leader in the creative industry. The company was recognised as AdGreen’s top super user, leveraging the AdGreen Carbon Calculator to measure and manage production emissions. Additionally, OLIVER’s ChangeTheBrief-trained creatives played a key role in OLIVER’s contribution to the ‘Agency for Nature’ campaign by Purpose Disruptors and Glimpse, which was shortlisted for two awards in February 2024.

OLIVER’s unique approach to sustainability is bolstered by its Change Team, which integrates climate action with racial justice, reflecting the company’s commitment to inclusive and holistic sustainability efforts.

Driving Change in Creative and Operational Practices

Internally, OLIVER promotes sustainable travel choices, renewable energy adoption, and energy efficiency through employee benefits like the cycle-to-work scheme and the HeatScheme.

To calculate its operational emissions, OLIVER used the Greenhouse Gas Protocol methodology, supported by an external consultant. For production emissions, OLIVER uses the AdGreen Carbon Calculator, further enhancing its data-driven approach to sustainability.

OLIVER partners with easyJet to form new in-house agency Parasol Studio

SampleHubSpotUser@hubspot.com (Oliver Agency) — Wed, 20 Nov 2024 00:00:00 GMT

OLIVER has partnered with easyJet, Europe’s leading airline, to help transform its marketing operation with the launch of its own in-house agency, Parasol Studio.

Our 2024 sustainability journey

SampleHubSpotUser@hubspot.com (Oliver Agency) — Mon, 11 Nov 2024 00:00:00 GMT

Wondering how meaningful sustainability and inclusion create better outcomes for everyone?

Meet OLIVER at The CMO Network UK 2024

SampleHubSpotUser@hubspot.com (Oliver Agency) — Sat, 06 Jul 2024 23:00:00 GMT

Tired of all the noise around AI without seeing anything practical or tangible to take back to your CEO?

Attend our workshop and OLIVER will show you how some of the world’s biggest brands are using AI in their day-to-day marketing activity to drive efficiencies and effectiveness.

What makes us the experts?

OLIVER is the only company in the world that exclusively designs, builds, and runs bespoke AI-enabled in-house agencies and marketing ecosystems.

As part of The Brandtech Group, OLIVER understands from experience where AI has the greatest impact on marketing efficiencies. We can help you stay ahead of the competition and equip your business with cutting edge technology and skillsets to elevate your marketing and bring AI to the forefront of your business.

Don’t miss our AI Masterclass at The CMO Inspired Summit UK, July 2024

SampleHubSpotUser@hubspot.com (Oliver Agency) — Sat, 06 Jul 2024 23:00:00 GMT

Sidelines to Inside: How GenAI Can Revolutionise Your In-House Strategy

OLIVER unveils psychedelic ‘nature trip’ to encourage UK youth to fall in love with nature

SampleHubSpotUser@hubspot.com (Oliver Agency) — Mon, 05 Feb 2024 00:00:00 GMT

OLIVER – the only company in the world to exclusively design, build and run in-house agencies and ecosystems for brands – launches its creative campaign to entice Britain’s youth into connecting with nature.